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Collaborate Canada - Ottawa 2019 has ended
Monday, September 23 • 10:00am - 11:00am
D365UG/CRMUG: How to Get the Technology and Marketing Teams Onside with Marketing Automation

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Many companies have struggled through the first generation of marketing automation which was essentially email marketing tools. By now, everyone knows that the future of sales is digital. The days of cold calls and door-to-door selling are quickly becoming relics of the past. To succeed in today’s sales environment, you must have a digital presence and web strategy. The divide between sales and marketing needs to end and marketing automation tools give you what you need to break down silos and create true digital value for a business. During this session we will discuss the importance of the buyer journey, the new reality of lead management for a business, where leads leak, and how companies move past email marketing to true marketing automation. Whether you’re a partner assisting a customer, or a CRM customer trying to make marketing automation tools like D365 Marketing work in your business, this session will set the stage for how to move forward with marketing automation.

Speakers
avatar for Rob Triggs

Rob Triggs

VP Sales and Marketing, CRM Dynamics
Rob Triggs is the VP of Sales & Marketing with CRM Dynamics. CRMD is a Microsoft Gold Partner and member of the Microsoft Inner Circle, representing the top 1% of global Microsoft Business Applications partners. Additionally, the company was a recipient of a 2019 Microsoft Impact... Read More →
avatar for Marie Wiese

Marie Wiese

Founder and CEO, Marketing CoPilot
Marie Wiese is a senior marketing executive and founder of Marketing CoPilot, an award winning digital marketing agency that has helped hundreds of companies turn their websites into lead generation and sales machines. She is a Growth Advisor at The Spark Center, host of the podcast... Read More →


Monday September 23, 2019 10:00am - 11:00am
Laureat

Attendees (1)