Collaborate Canada - Ottawa 2019

Many companies have struggled through the first generation of marketing automation which was essentially email marketing tools. By now, everyone knows that the future of sales is digital. The days of cold calls and door-to-door selling are quickly becoming relics of the past. To succeed in today’s sales environment, you must have a digital presence and web strategy. The divide between sales and marketing needs to end and marketing automation tools give you what you need to break down silos and create true digital value for a business. During this session we will discuss the importance of the buyer journey, the new reality of lead management for a business, where leads leak, and how companies move past email marketing to true marketing automation. Whether you’re a partner assisting a customer, or a CRM customer trying to make marketing automation tools like D365 Marketing work in your business, this session will set the stage for how to move forward with marketing automation.